SMO : Linkedin
You might be asking, “Isn’t this post about marketing my business?” It is, but ultimately people do business with people, which is why it’s important to start with your own LinkedIn profile. Your LinkedIn profile - and the profiles of everyone else at the company – are the peaks that come together to form the mountain range that is your brand. When people search your name, you want them to find you and come across something – anything – that makes you stick out from similar people working at similar companies (i.e. your competitors). Profiles are where first impressions are formed, where people silently answer the question, “Can I see myself working with this person?” There are plenty of opportunities to impress your profile viewers. Shoot for close to 100% completeness and then optimize your profile over time, adding new skills, achievements, and examples of your stellar work.