SMO : Instagram
adults use Instagram, and more than 75% of the app’s user base is made up of people living outside the U.S. With more than 700 million active monthly users, the platform isn’t just for personal use anymore. Instagram is a full-fledged, global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Not only does Instagram have a lot of users, they’re engaged. More than half (51%) of the platform’s active users visit the site daily, and 35% say they check it multiple times a day. The photo and video sharing app has quickly turned into a top social media site.