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You can optimize a page for more than one keywords but you shouldn’t spend too much time optimizing multiple pages for the same keyword. I remember an old mentor telling me this years ago. While it is possible to have multiple rankings in the search engines for a specific search term, your effort is better spent by optimizing the different pages on your website for completely unique keyword groups.

Let’s explore how to setup your keyword mapping for success: Many SEOs speed through this process without really planning or properly mapping keywords. Once they complete the keyword research process they simply dive into on-page and off-page seo. The typical result is that the homepage gets the focus for most of the keywords which can result in an over-optimization of the homepage both in terms of on-page and link building. It’s important to take the time and do this process and planning right.

What Is Keyword Mapping

Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page seo recommendations to help make the page more relevant to the mapped keywords.

This is a huge part of what involved within the initial search engine optimization for a new website and is the foundation of what gets delivered to the client for on-page SEO projects.