SMO : Facebook


Social Media Optimization (SMO) is a process that facilitates easy sharing of content by the users on online social network. Social networking sites like Facebook are driving an increasing number of users to the websites. That’s the reason no brand could successfully market itself without having a Facebook fan page. To drive social referral traffic to your website, you need to ensure that:

  • Your content is useful and satisfactory for the end use
  • Your content is easy to share across various platforms

To optimize your Facebook page, we will employ the below tactics:

Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on page seo recommendations to help make the page more relevant to the mapped keywords.

Create a custom URL for your brand

Add Facebook Like Plug in into your website

Allow the user to add comments to increase the clicks on Like button

Post fresh, interactive and fun content including videos, trivia questions and polls

Add pictures in content that increase it Likes and Clicks

Optimize the keywords in Information Section

And many more

Facebook has its own guidelines and contravening them may result in the suspension of your account. You need to play by the rules that require you not to display your contact information or call to action button on Facebook Timeline cover images.